Pepsi Spends 100s of Millions on a Boring New Logo
by Emitstop on Oct.29, 2008, under Graphic Design, News
Couldn't find a high quality version. So I recreated it in about 3 minutes.
Pepsi recently released their new logo. It is estimated that they paid about 1 mil+ dollars to Omicom’s Arnell Group to work for 5 months on the logo. Yes, you heard me right, they spent five months and 1 million dollars making a logo that shouldn’t have even taken 5 minutes.
Of course I understand that making a logo takes a little more than just opening Photoshop and whipping something up. Especially for a large company, it needs large amounts of planning, reviews, and revisions, but this is just ridiculous. Although, my opinion may be biased due to me being probably the biggest cokehead you’ll ever have the misfortune of coming into contact with (I also hate PepsiCo, and all of it’s products- including Quaker Oatmeal, Gatorade, and FritoLay- with a burning passion).
That supposed 1 million dollars to just create the logo is just the beginning, as PepsiCo will need to replace all the old logos. Think of all the trucks, vending machines, billboards and whatnot that is still sporting that old, somewhat less boring logo. All of this replacing is supposed to run at several hundred million dollars.
Apparently, the same company is redesigning Sierra Mist, and Mountain Dew. Mountain Dew will be renamed “Mtn Dew”. I get it, they are trying to reach today’s youth by using “txt tlk”! However removing all the vowels from your product’s name can’t be a good idea.
This is why I love Coca-Cola, they’ve never changed their logo, which by the way is the most valuable brand image for the eighth year in a row.
Did I happen to mention how awesome Coca-Cola is? I highly suggest getting some Mexican Coke, it has real sugar instead of High Fructose Corn Syrup.
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October 29th, 2008 on 10:53 pm
*facepalm*
*bangs head on desk repeatedly*
WHYYYYYY??!!!
October 30th, 2008 on 1:35 pm
THe new logo looks like a banana.
November 8th, 2008 on 11:35 pm
Your copy isn’t exactly right. For a better version, grab the one at Wikipedia.
http://en.wikipedia.org/wiki/Pepsi
November 9th, 2008 on 4:54 am
Pepsi Spends 100s of Millions on a Boring New Logo | politikly.com…
\r\nPepsi recently released their new logo. It is estimated that they paid about 1 mil+ dollars to O…
November 9th, 2008 on 6:44 am
[...] Pepsi gasta 100 millones de dólares en su nuevo logoemitgraphics.com/2008/10/29/pepsi-spends-100s-of-millions-on… por gatokan hace pocos segundos [...]
November 9th, 2008 on 6:32 pm
wow that is seriously horrible
November 12th, 2008 on 10:09 pm
Some Mexican coke is switching to HFCS… It’s a sad day.
That’s right, coke dorkdum one up…
November 17th, 2008 on 11:12 am
I actually think it looks fairly cool… :]
November 22nd, 2008 on 8:13 pm
Hi there I like your post “pends 100s of Millions on a Boring New Logo - Emit Graphics” so well that I like to ask you whether I should translate into German and linking back. Greetings Engel
December 27th, 2008 on 12:40 pm
flop logo.