Couldn't find a high quality version. So I recreated it in about 3 minutes.

Pepsi recently released their new logo. It is estimated that they paid about 1 mil+ dollars to Omicom’s Arnell Group to work for 5 months on the logo. Yes, you heard me right, they spent five months and 1 million dollars making a logo that shouldn’t have even taken 5 minutes.

Of course I understand that making a logo takes a little more than just opening Photoshop and whipping something up. Especially for a large company, it needs large amounts of planning, reviews, and revisions, but this is just ridiculous. Although, my opinion may be biased due to me being probably the biggest cokehead you’ll ever have the misfortune of coming into contact with (I also hate PepsiCo, and all of it’s products- including Quaker Oatmeal, Gatorade, and FritoLay- with a burning passion).

That supposed 1 million dollars to just create the logo is just the beginning, as PepsiCo will need to replace all the old logos. Think of all the trucks, vending machines, billboards and whatnot that is still sporting that old, somewhat less boring logo. All of this replacing is supposed to run at several hundred million dollars.

Apparently, the same company is redesigning Sierra Mist, and Mountain Dew. Mountain Dew will be renamed “Mtn Dew”. I get it, they are trying to reach today’s youth by using “txt tlk”! However removing all the vowels from your product’s name can’t be a good idea.

This is why I love Coca-Cola, they’ve never changed their logo, which by the way is the most valuable brand image for the eighth year in a row.

Did I happen to mention how awesome Coca-Cola is? I highly suggest getting some Mexican Coke, it has real sugar instead of High Fructose Corn Syrup.